This week, Lucas will lead our discussion in which we will dive further in decoupling strategies, implementation issues, legitimacy seeking and ethnographic research methods.
We will debate the article ‘Toward a Process Theory of Making Sustainability Strategies Legitimate in Action’. In this new article the authors conducted a 3-year-qualitative-study to explore the tension of implementing a sustainability strategy vis-à-vis mainstream strategies.
- Hengst, I. A., Jarzabkowski, P., Hoegl, M., & Muethel, M. (2019). Toward a Process Theory of Making Sustainability Strategies Legitimate in Action. Academy of Management Journal.
Location: (NE) 8.16 Bush House, King’s College London.
Time: From 3 to 4 PM